DESCRIPTION: After being voted the Best Ladies Shoe Store by FanFare Magazine, Lucy Shoes came to us in need of an advertisement design that captured the upscale essence of their boutique. Using design cues from the architectural elements available, the banner was illustrated using the logo font to resemble the boutique's storefront. A contemporay san-serif font was chosen for a clean, crisp presentation of the ad's message on a background color reminiscent of the interior.